Last night at the London premiere of the new blockbuster, John LeCarre’s ‘Tinker, Tailor, Soldier, Spy’, STUDIOCANAL unveiled a strong new visual identity produced here at devilfish.
Our brief was to create a piece of work that was both classic and timeless, an appropriate image that could become an iconic cinema ident.
In order to create something truly timeless, we began with the concept of the interplay between light and glass. Light is the common denominator of all cinema; a movie is simply the record of light on film. And the glass in the lens of both the camera and the projector is an essential tool in the making of movies.
A large installation of 25 glass panels was built (representing STUDIOCANAL’s vast library of films), and abstract light generated from STUDIOCANAL titles was then projected through the glass panels.
We crafted as much of the ident in camera as possible, keeping post-production to a minimum – creating a sequence that could conceivably have been shot at any time in the history of film-making. World-renowned cinematographer Harris Zambarloukos (Thor; Mamma Mia; Enduring Love) was the Director of Photography.
The music for the ident was created by composer Alexandre Desplat (Harry Potter; The King’s Speech; Girl with a Pearl Earring; Tree of Life; A Prophet) and was recorded live with a 60-piece orchestra in Paris.
Click on the image below to view the ident itself.
