devilfish

Campaign features our new work for BBC Radio 4

Martin — Wed, 07 Dec 2011 12:19:34 +0000

We were asked to promote two BBC Radio 4 science shows; The Life Scientific and The Infinite Monkey Cage. The BBC wanted a fresh approach that would appeal to the younger end of the station’s target audience as well as regular listeners.

The idea began with the end line ‘Science comes to life on BBC Radio 4′. We created an animation that conveys a sense of emotion and sympathy through anthropomorphism, capturing this with a little bit of technical magic and a humble radio receiver.

Click here to watch the ad

Our new animated promos for BBC Radio 4 Life & Fate dramatisation

Mira — Fri, 23 Sep 2011 16:57:18 +0000

We are extremely proud of our latest work for the BBC. Branding an ambitious new Radio 4 dramatisation of Vasily Grossman’s Life and Fate, starring Kenneth Branagh.
We crafted a set of striking imagery and animation to promote the series, which consists of seven narrative frames.
The powerful novel, set during the Battle of Stalingrad, is widely regarded as one of the most important works of the 20th century, and its comparison of Stalinism with Nazism led to the manuscript being placed under arrest by the KGB. We tapped into the style and feel of old USSR propaganda posters, using a limited colour palette (red, black and off-white), to convey the sentiment of the 1950s novel and the Soviet Union of the era.
We were initially asked to come up with a piece of artwork for the series, to be used on a variety of media including posters and banners – following the success of this, the brief was expanded. The animation tells the story of the infamous arrest of the novel, which was to be banned for 300 years.
The eight-hour dramatisation will air on BBC Radio 4 from the 18th September to the 25th September this year.

Click here to view the embedded video.

Our new identity for STUDIOCANAL

Mira — Wed, 14 Sep 2011 17:02:08 +0000

Last night at the London premiere of the new blockbuster, John LeCarre’s ‘Tinker, Tailor, Soldier, Spy’, STUDIOCANAL unveiled a strong new visual identity produced here at devilfish.
Our brief was to create a piece of work that was both classic and timeless, an appropriate image that could become an iconic cinema ident.

In order to create something truly timeless, we began with the concept of the interplay between light and glass. Light is the common denominator of all cinema; a movie is simply the record of light on film. And the glass in the lens of both the camera and the projector is an essential tool in the making of movies.
A large installation of 25 glass panels was built (representing STUDIOCANAL’s vast library of films), and abstract light generated from STUDIOCANAL titles was then projected through the glass panels.
We crafted as much of the ident in camera as possible, keeping post-production to a minimum – creating a sequence that could conceivably have been shot at any time in the history of film-making. World-renowned cinematographer Harris Zambarloukos (Thor; Mamma Mia; Enduring Love) was the Director of Photography.
The music for the ident was created by composer Alexandre Desplat (Harry Potter; The King’s Speech; Girl with a Pearl Earring; Tree of Life; A Prophet) and was recorded live with a 60-piece orchestra in Paris.
Click on the image below to view the ident itself.

We win at Promax US 2011 – Silver for Best Branding Image Campaign, A&E

Mira — Fri, 08 Jul 2011 11:56:58 +0000

We are delighted to add another two awards to our rebrand campaign for A&E – a silver award for Best Branding Image Campaign, and Bronze for General Branding/Image Campaign.

Lucy Hunt and Lee Edwards went over to New York to collect the award in person, attending the Promax US conference 2011. We can tell by their faces that they were as pleased as punch!

We have a new Executive Creative Director!

Mira — Thu, 30 Jun 2011 15:59:20 +0000

We are extremely proud to announce that Ed Edwards joins us today from CHI & Partners as our new ECD. He is a great addition to our growing team, and he brings with him a plethora of big brand, award-winning experience, most recently picking up a Cannes Lion and a Campaign Big Award for the ‘Rehab’ campaign for Tango, as well as a D&AD nomination for Drench’s ‘Cube Head’.

Ed has made his name working on flagship accounts. He was the brains behind the famed Lynx ‘Click’ ads and Levis ‘Ice Cream’ during his two years at BBH prior to joining CHI & Partners in 2006. In 2000, he was hired by Fallon where he created high profile and award-winning work for BBC Radio 1, Kleenex Double Velvet and Skoda. He made his first foray into the industry alongside creative partner Dave Masterman in 1994 at BMP DDB.

http://www.campaignlive.co.uk/news/archive/1077849/Ed-Edwards-named-first-Devilfish-ECD/

devilfish readies woomi for global consumer push

Mira — Mon, 13 Jun 2011 11:28:32 +0000

We are delighted to announce that we have been chosen by woomi to be its global digital strategy and creative partner as the connected TV platform readies itself for its first consumer push. Deals with a number of leading CE manufacturers and content providers, including Samsung and MUZU , will take woomi onto 10m devices across Europe by the end of the year. We will transform the brand’s site, designing and building a multi-language online entertainment destination in-house, promoting woomi’s core content with video and editorial.

woomi will also engage with a series of blogs relating to the various genres offered within the platform. woomi launched its app in the UK in January 2011, rolling out initially on Samsung connected TVs on its Internet@TV portal. It’s since been joined by LG and Toshiba with more connected devices in the coming months. It features a range of content, including ITV shows via a partnership with Box Office 365 and various programming from production giant HiT Entertainment.

There are also around 1,000 movies available, from archive titles to newer releases. Clare Dentith Marketing Director of woomi, said: “We asked devilfish to redesign our site, but they impressed us so much with the scope of their thinking about our brand as a whole in this important year that they were the natural choice. woomi is an app with huge potential and it’s exciting to be at the forefront of the connected TV revolution. ”

G for Generosity, not Greed!

Mira — Wed, 23 Mar 2011 18:34:38 +0000

When it comes to generosity, there’s no better way for a brand to put its money where its mouth, or heart, is than engaging in Random Acts of Kindness (RAK). Consumers are calling out for the human touch. Everything from brands randomly picking up the tab to sending a surprise gift will be one of the most effective ways to connect with customers in 2011.

For brands, a serious, and sincere, RAK strategy will mean showing compassion and charisma. Something that is priceless and actually fun.

Fueling the RAK trend is brands’ ability to actually know what’s happening in consumers’ lives, good or bad, as people publicly and knowingly disclose, from Facebook to Twitter, more and more about their daily lives, their moods or their whereabouts.

Social networks also enable acts of kindness to spread far beyond its recipients, as they will gladly tell their friends and followers about the unexpected good news. A fun example to copy or improve on in the next 12 months:

Flower delivery service Interflora launched a social media campaign designed to brighten up the lives of Twitter users by sending them flowers. As part of the campaign, Interflora monitors Twitter, looking for users that it believes might need cheering up. Once found, the users are contacted by tweet, and sent a bouquet of flowers as a surprise.

BBC appoints devilfish as Branding and Identity partner

Mira — Fri, 11 Mar 2011 11:32:12 +0000

We’re delighted to announce that we are one of two agencies chosen by the BBC to provide them with design, branding and identity services over the next two years.

Our appointment to their roster comes at a very exciting time, especially with the 2012 Olympics taking place next year.

Please click here to find out more..

http://www.bbc.co.uk/pressoffice/pressreleases/stories/2011/03_march/07/csr.shtml

Devilfish in the Social Times -The Simpsons intro comes back to life!

Mira — Mon, 28 Feb 2011 12:50:06 +0000

Check out this great article about one of our most award winning spots for Sky One, this was a huge viral hit in 2006 with over 30 million hits and has now resurgence into the viral world again!

http://www.socialtimes.com/2011/02/the-simpsons-intro/

Can we really multi task?

Mira — Wed, 23 Feb 2011 10:34:15 +0000

The enemy has changed. It’s no longer simply your business competitor. You’re up against a substantially more scientific reality – our inherent lack of ability to multi-task!

Multi-tasking may be something that we think we mastered over the years, but have we…really?? Can you send an email, whilst sitting in a brainstorm, really listening to what is being said, and engaging with your colleagues? You will most probably answer yes, but in reality it’s more likely to be a no.

But don’t take our word for it. Try this simple experiment. It will only take a minute…

www.martinlindstrom.com/experiment

Could this intrinsic inability to multi-task affect how we consume messages from brands and advertisers?

devilfish can help you to ensure that your communications remain relevant for the future.